Tuesday, May 14, 2013

The Logo Unveiling

Several weeks back I had the fabulous idea to create a logo for my MS walk team, The Bean Team.  The only problem. . . I know nothing about designing a logo.  So I put it out there to the twitter world.  Soon after I heard from my friend, Amanda, who just so happens to be the owner of Sweet Tea Paperie.

To be honest I hadn't even thought of Amanda.  I most definitely should have knowing that she is super talented in a variety of areas.  You may remember Amanda was the genius behind my MS fundraiser last year, "Sip, See and Shop."  You designed the most adorable invitations for the event.

So of course I took her up on her offer.  I've loved working with Amanda in the past to design iPhone cases and more recently my iPad case.  I was totally prepared to pay her or whoever I "hired" to do this project but Amanda offered to do it for free.  She is such a generous person and this should have come as no surprised to me.

To Amanda,

Thank you!  Those two words just don't seem to be enough.  I appreciate all of your ideas, creativity, patience, and work on making this logo come.  I am so pleased with the results and I can't wait to put it on things for future MS fundraisers, walks and other events. 

To my blog readers, 

Go directly to Sweet Tea Paperie and check out all of Amanda's creativity.  While you are there shop around in her store and buy something adorable for yourself.  You will not be disappointed.  Her customer service is phenomenal! :)


So for those of you wondering the process behind creating a logo I thought I would share a little more.  In the beginning I really had no idea what I wanted.  I just knew I wanted it to say "The Bean Team," to have "MS" somewhere on it, to incorporate jelly beans, and of course orange is the color for MS so that could be used too.

Amanda and I emailed back and forth a lot.  It was so helpful to brainstorm with her.  She suggested that I look on etsy, pinterest, etc at other logos to get ideas.  Well my friends that helped SO much.  I started seeing things I liked and pulled one thing from one logo, another thing from a different logo, and so on.

I got the idea to have The Bean Team's date of establishment which lead to the idea of it looking like a town sign you see when you cross into a new town.

Then the hard part. . . the dreading "tag line."  I knew I wanted a sub-heading or "tag line" to explain what The Bean Team is and I knew it needed to include MS.  But try coming up with a short explanation.  Not easy!  I asked many of my friends (both blog friends and IRL friends) and family for suggestions.  I got back several suggestions and Amanda came up with 5 logos using each of the tag lines.  I again asked for votes.

Would you believe in the end I chose a tag line that wasn't one of the original 5!?  One of the tag lines was "Until We Beat MS."  I am so sorry that I can't remember who suggested that one (tell me if you are reading).  Several votes were for that one.  I couldn't decide if I liked the word "beat" and somehow the word cure jumped in my head.  Of course I had to agonize over it for another 2 weeks before giving the final "ok" to Amanda.

I liked several of the other tag lines a lot.  But they all had the word "step" or some version of that word.  I thought that limited the logo a bit making it most useful for walks.  Since I wanted to be able to use the logo for everything I liked the idea of it being a bit more broad.

I LOVE the tag line "Until We Cure MS."  It is beautiful.  Because really, once "we" cure MS we won't need The Bean Team anymore!!! The we in quotations includes everyone.  My fellow team members both physically at events and virtually at events.  All of you!

So I know this is a long story behind my logo but years from now I want to be able to remember why I picked what I picked.  I'll laugh I'm sure at how long it took me to decide on the simplest things. . . indecisive much!?  But in the end I will smile when I look at it because I just love it.  I feel so important now that I have a logo.  Ha!

So what do you think?  Do you like it?

Have you ever designed a logo?  If not do you think you could? (If I can anyone can)!



  1. The logo is FANTASTIC! Amanda did such a wonderful job, I'll have to pick something up from her shop because of it! I love her Macaroon foldover note cards, gorgeous monogrammed designs and cutting boards :)
    I know this was a huge concern for you so I am so glad you have cleared another milestone xo

  2. I love it! It looks so great!

  3. So pretty....I looked around her shop...she is talented

  4. I like it! It looks great!

  5. I love you new logo! It's so cute and simple at the same time. And don't worry, it would have taken me forever to come up with it to. When it's important to you, you want to get it right!

  6. i love it! i am so indecisive too! it took me SO long to pick colors and ideas for my blog design!

  7. Oh I love it, it looks great Jodi!

  8. Awww, Jodi, it looks fantastic!!!! I have to peruse around her shop. Congrats, it's great!